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Selected Work
Sound Branding
Agency: Droga5 London
VISIBLE VOICES
INCLUSIVE BY DESIGN
VISIBLE VOICES
INCLUSIVE BY DESIGN
VISIBLE VOICES is a new media platform that offers a different perspective on disability
Their mission is to empower everyone to be visible about who they are, and to shift the perspective on disabilities by creating a new narrative through
fashion, art, beauty, photography and design
Most brands focus solely on how they look, while not paying much attention to how they sound...
Visible Voices decided to be INCLUSIVE BY DESIGN
And launch a platform that would both LOOK and SOUND beautiful,
FOR EVERYONE
THE MUSIC STRATEGY
We collaborated with Droga5 London to develop Visible Voices' Sound Logo.
We wanted to find a rationale that would represent their vision, while staying truthful to their ethos around inclusivity.
To tackle this brief we thought:
What if we translated Visible Voices into braille (a tactile writing system using raised dots that blind and partially sighted people can read by touch), and try to find a musical connection?
We discovered that if we laid a stave on top, we would find that the dots resembled musical notes!
As a Sound Logo needs to be short and sweet, we had to find a way to translate this effectively into music.
So we decided to grab the letter "V" as the main symbol, and translate that into musical notes.
Going from "V", to "V" in braille, and into a beautiful chord.
A chord that would kickstart a meaningful and inclusive Sound Logo for Visible Voices
TAKE A LISTEN
Visible Voices
[sound logo]
Visible Voices
[case study]
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