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Selected Work
Commercial
Agency: Leo Burnett London
SYSTANE
DRY EYE DRAMA
SYSTANE
DRY EYE DRAMA
WHAT DO A GAMER, A COUPLE AND A WORKAHOLIC HAVE IN COMMON?
...
DRY EYES!
The idea behind this brief was to dramatise people's screen usage in a cinematic fashion to bring awareness around dry eye symptoms.
How?
3 different stories, 1 common problem.
A gamer trapped inside a horror sequence, a fun couple who can't stop watching TV and a workaholic stuck in his office - all suffering from dry eyes.
THE MUSIC STRATEGY
Each film needs it's own music strategy.
From a horror sonic palette, to a thriller score and an uplifting resolution, this brief had it all!
We composed original music for each film to help these stories shine.
TAKE A LISTEN
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